Synthesia

Key Features

• AI-Powered Text-to-Video Generation: Converts written scripts into high-quality videos with AI avatars delivering the content.
• Wide Range of AI Avatars: Offers more than 230 diverse AI avatars that can present videos in a professional manner.
• Multilingual Support: Supports over 140 languages and accents, making it useful for global businesses and multilingual audiences.
• Customizable Video Templates: Provides ready-made templates for different industries and use cases, ensuring consistency in branding and message delivery.
• Custom AI Avatars & Voices: Users can create personalized AI avatars and voices that align with their brand identity.
• Screen Recorder & Media Uploads: Allows users to incorporate their own images, videos and branding elements to enhance video presentations.
• No Need for Traditional Filming: Eliminates the requirement for cameras, actors and studio setups, reducing production costs and time.

Company Background

Synthesia was founded in 2017 by Victor Riparbelli, Lourdes Agapito, Matthias Niessner and Steffen Tjerrild. The company is headquartered in London, UK, and has gained significant traction as a leader in AI-driven video production. Over the years, Synthesia has secured multiple rounds of funding, with its valuation reaching $2.1 billion following a major investment round in 2025. The platform is widely used by businesses, marketing agencies, educators and HR teams to create training videos, corporate presentations and marketing content.

User Experience

Synthesia is praised for its user-friendly interface and accessibility, allowing even those without video production skills to create high-quality videos. The intuitive drag-and-drop system makes it easy to design videos, add AI avatars and customize content.

While the platform provides a seamless video creation experience, some users mention that AI avatars, though realistic, can sometimes lack the full emotional depth of human presenters. However, Synthesia continues to improve its AI models, making avatars appear more natural and expressive.

Integrations

Synthesia supports integrations with several platforms to improve workflow and collaboration, including:

• Learning Management Systems (LMS) for training and e-learning content.
• Content Management Systems (CMS) for embedding AI-generated videos into websites.
• CRM and Marketing Platforms to enhance customer engagement with AI-generated video messages.
• PowerPoint & Business Tools to incorporate videos into corporate presentations.

Additionally, users can download their videos in multiple formats for easy sharing across social media, websites and business applications.

Cost

Synthesia offers different pricing plans to cater to individual users, businesses and enterprises:

• Free Plan: Basic Usage
• Starter Plan: For individuals & small teams – $29 per user/month
• Creator Plan: For professionals – $89 per user/month
• Enterprise Plan: For large organizations – Custom pricing

Each plan comes with flexible options, allowing businesses to scale their video creation needs as required. The most current and detailed pricing information is available at Synthesia – Pricing.

In summary, Synthesia is a cutting-edge AI video generation tool that simplifies video creation for businesses, educators and marketers. With its text-to-video AI technology, extensive language support and customizable AI avatars, the platform significantly reduces the time and cost involved in producing high-quality video content.